Even in our digital society, direct marketing methods are still highly effective. This is a concept we’re proving every day at The KC Standard. We win consumers over through our innovative on-site sales promotions. We’re committed to our direct methods because they deliver big wins for our firm and for the people behind the brands we promote.
Our firm’s President explained, “Direct marketing is so effective because it gives people that hands-on experience. It takes the question out of the product and builds the brand’s loyalty and reputation at the same time. Direct marketing also reaches customers when they’re already in a buyer’s mind-set and thinking about the things they need. It makes the product attainable for them.”
Direct marketing allows us to customize our promotions in real time, too. We aim to ensure that consumers remember their time with us in a positive light. We’ve also found that combining our interactive promotions with our online presence is a winning strategy. It’s not uncommon for us to share special moments from The KC Standard’s on-site sales promotions through social media. Our President noted that this allows visitors to get a feel for our campaigns, spreading the influence we have on consumers even further.
We’re focused on making our on-site promotions as striking as they can be. For more on our methods, follow The KC Standard on Twitter.